Abstract Chain Panorama Analysis: Building a Blockchain Ecosystem for Mainstream Users

Abstract

Abstract Chain is set to launch in January 2025, focusing on consumer experience as a Blockchain platform aimed at promoting the adoption of crypto technology. It features a native account abstraction capability, providing a smooth user experience, and leverages the Pudgy Penguins IP and its fan base to create a unique user ecosystem. Abstract's growth strategy revolves around building a digital entertainment theme park, which includes its own portal platform, live streaming system, and application ecosystem. As of May 2025, the platform has attracted nearly 2 million registered users, with about 100,000 daily active users and approximately 700,000 on-chain transactions per day, demonstrating high activity levels.

Background Introduction

Abstract Chain was established in March 2024 and is a Layer 2 Blockchain based on Ethereum, using zero-knowledge cryptography technology. It aims to provide a seamless Web3 experience for ordinary consumers, simplifying wallet setup and on-chain interaction processes through account abstraction. While early projects like Arbitrum and Optimism addressed performance bottlenecks, achieving true "consumer-grade crypto" still requires a lower barrier to entry and a more sticky platform.

Abstract Chain chooses to directly embed encryption technology into consumer applications, promoting seamless user experience. Its mainnet will be launched in January 2025, along with the introduction of the portal platform Portal as an ecological entry point. Portal not only displays content but also integrates functions such as live streaming, rewards, and collectibles, creating an interactive online destination. This strategy differentiates Abstract from other public chains and becomes the core engine of its growth.

Abstract's Business Model

Abstract Chain has taken a different development path from traditional public chains. It does not focus on asset accumulation, but instead builds Portal into a dynamic online hub, designed around the following functions:

1. Basic Services: Wallet, Fiat Entry, Token Exchange and other tools
2. User Interaction: Live Broadcast and Rewards Center
3. Project Discovery: The Spotlight section guides users to explore new content.

This system ensures that new users can quickly access Web3, while old users are continually attracted back by new content. Abstract is more like operating a thriving large shopping mall, integrating various services and continuously holding events to maintain high traffic.

User Guide

The initial user base of Abstract mainly comes from the Pudgy Penguins IP and its fan community. The platform's simple design concept further lowers the usage threshold:

• The native account abstraction feature simplifies the wallet creation and usage process.
• Zero-knowledge rollup technology ensures low gas fees and high concurrency
• Portal integrates basic encryption tools, such as wallet, recharge, and trading functions.

Pudgy Penguins has over 3 million followers on social media, providing Abstract with a large potential user pool. PENGU token holders can use their tokens on the Portal to participate in activities such as live streaming rewards. The synergy between this IP and platform functionalities has facilitated rapid growth – within two months of the mainnet launch, it attracted 1.61 million wallet activations.

Portal Platform

The Abstract Portal is known as the "Digital Paradise", and it is the core interface for users to discover applications, manage assets, and rewards. Early data shows that Portal has over 600,000 monthly active users, 100,000 daily active users, and users spend an average of over 7 minutes per day.

Live Streaming Feature

Live streaming is one of the core features of Portal. Abstract launched the "watch and earn" model, encouraging users to participate in interactions through tips, comments, and other means to earn tokens, rewards, or experience points. As of the end of April 2025, Portal has accumulated over a thousand streamers, with a total live streaming watch time exceeding 500,000 hours. Some top streamers have received tips as high as 9 ETH in a single session.

Rewards and Reputation System

Abstract uses off-chain experience value (XP) and a badge system to construct a user incentive mechanism. Users can earn XP through activities such as creating content and using applications. The badge system allows users to showcase their achievements, forming a reputation system. This system is expected to expand to the entire Abstract ecosystem in the future.

Application Discovery

The "Discover" section of Portal showcases high-quality applications selected by user votes, covering multiple categories including digital collectibles, games, NFTs, and social networking. Users can log in to these applications directly using Abstract ID, without the cumbersome registration process.

Application Ecosystem

Abstract is dedicated to incubating a diverse application ecosystem, with a particular focus on consumer applications from Web3 projects and mainstream institutions.

Web3 project

Abstract is fully compatible with EVM, supporting Ethereum smart contract migration and cross-chain deployment. The platform has launched the "Resident Developer Program," providing market support, technical guidance, and rewards for developers. Games are an important entry point, with popular games currently including "Pudgy World," "Bigcoin," "BTC Mining Game," and others.

By collaborating with NFT platforms, Abstract has enabled the buying, selling, and trading of game assets. Currently, over 120 projects have been deployed on Abstract, covering various fields such as social, trading, and gaming. New projects can quickly attract user attention after launch, with titles like "Duper" and "Witty" drawing in 50,000 users within just a few days of their launch.

mainstream institutions

Abstract is collaborating with consumer-facing music and sports brands to migrate their Web3 products onto the blockchain. For example, digital collectibles similar to NBA Top Shots can be issued in the form of NFTs. The security, user-friendly interface, and low barrier to access offered by Abstract provide advantages for institutional partnerships.

Recently, the Oracle Red Bull Racing team launched an on-chain fan interaction project called In the Moment on Abstract, targeting the younger audience and integrating digital ownership and interactive experiences with classic F1 moments.

Core Concept: Consumer-grade Cryptocurrency

The mission of Abstract is to create "consumer-grade crypto", which means building blockchain applications that serve the daily lives of billions of people and meet individual needs. They believe that focusing on "non-essential consumption" scenarios is the best way to guide the first 50 million users into the crypto world.

Abstract Chain, as the main platform for this consumer crypto vision, will unleash the potential of blockchain technology in consumption scenarios such as gaming, social interaction, emoticon culture, and collectibles through user-centric product design. This strategy also implies that Abstract may intentionally overlook certain technology stacks valued by mainstream blockchains, such as advanced DeFi modules, DePin, RWA, etc.

Initial Chain Performance

Abstract officially launched its mainnet on January 27, 2025, with over 120 applications deployed in the first batch. As of late May 2025:

• Create nearly 2 million wallets
• The total number of deployed contracts has reached 1.4 million.
• On-chain total value guarantee ( TVS ) reached 53.4 million USD
• The average daily trading volume remains stable at around 500,000 transactions.
• Cumulative on-chain transaction count reached 60 million.

The platform has shown strong activity performance in the past 30 days:

• The total revenue of the top five applications reached $1.85 million.
• The total NFT transaction volume exceeds 10.4 million USD

Abstract Chain has not yet released a native token. Since zk-rollup technology itself does not require an on-chain token for paying gas fees, the future Abstract token may need to be designed to provide entirely new utility value.

On-Chain Metrics Comparison

Abstract's market strategy focuses on consumer adoption rather than traditional DeFi lock-up volumes or developer ecosystem share. Its target user groups include NFT collectors, players, streamers, and casual users on social platforms.

From February to May 2025, Abstract's TVS increased by 150%, rising from $20 million to $50 million. The peak number of active addresses reached 2 million, then stabilized at around 500,000. During the same period, the cumulative trading volume reached 60 million transactions.

Compared to other chains, Abstract's growth in the first three months after the mainnet launch has surpassed that of ZKsync Era, with the number of active addresses and transaction volume close to TON. Base and mature rollups like Arbitrum have become the targets for Abstract to catch up.

Conclusion

Abstract is the first to propose a "consumer-centric" model for building a crypto ecosystem, aimed at advancing Web3 into the mainstream. Their vision of "consumer-grade crypto" has been initially validated in the successful expansion of the Pudgy Penguins IP, and is now further amplified through Abstract Chain into a continuously operating online hub.

To achieve exponential expansion in the future, Abstract needs to discover real "killer applications," which may first break through in the fields of gaming and popular culture, while also attracting traffic-oriented creators and global brands to access the platform.

Meanwhile, the consumption of the crypto sector is rapidly heating up. Competitors such as TON, Kaia, Base, BNB, and Sonenium are joining the battle for mainstream adoption. Although "crypto applications in the mainstream market" still represent a blue ocean, these diverse attempts are inspiring each other, sparking innovation, and accelerating the entire industry's march towards the mainstream.