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Recently, while communicating with some blockchain game enthusiasts, we couldn't help but reflect on the fate of the once highly regarded intent layer project Oneness. This case sparked my deep thinking about the survival strategies of blockchain game projects.
If Oneness had taken a more cautious attitude and chosen to handle the dispute with Wuhan Lingkong discreetly, the outcome might have been very different. Suppose they acknowledged the translation errors in the media reports and clearly stated that they would not violate the relevant regulations in mainland China to issue tokens for domestic gaming companies; this might have prevented the subsequent chain reaction.
However, Oneness chose a hardline approach and ultimately faced two public denials from Wuhan Lingkong, which undoubtedly dealt a fatal blow to the project. If they had been able to handle this controversy more tactfully, they might still have a place in the market now.
Recently, the rise of Real World Assets (RWA) concepts in Hong Kong has opened new possibilities for the integration of stocks and tokens. This trend also provides opportunities for the business tokenization of non-listed companies. If Oneness can survive to this day, it is likely to hold a leading position in the RWA field of global business tokenization in gaming.
This case highlights the importance of project survival. It is not uncommon for everyone and every project to make mistakes during the decision-making process. However, certain mistakes, once made, can lead to the complete failure of the project, leaving behind endless regrets.
For blockchain gaming projects, the ability to maintain flexibility and adapt to market changes is crucial. In the face of controversies, wise crisis management and a long-term strategic vision may become key factors for the survival of the project. At the same time, we must also recognize that with the continuous changes in the regulatory environment, innovative models such as game tokenization still have vast exploration space.