Meta explores stablecoin payment infrastructure, focusing on cross-border micropayments for creators

According to reports, social media giant Meta is re-exploring blockchain technology, particularly the application of stablecoins in the field of cross-border payments. The company is in preliminary talks with several crypto asset companies to assess the feasibility of integrating stablecoins into its platform payment system.

This initiative mainly targets scenarios such as creator earnings payments on Instagram. Using stablecoins may provide users with a lower-cost option compared to traditional fiat currency transfers. Currently, Meta is still in the research phase and has not yet determined specific stablecoin partners.

It is worth noting that this is not Meta's first foray into the cryptocurrency space. The company launched a stablecoin project called "Libra" (later renamed Diem) in 2019, aimed at creating a global payment network backed by various fiat currencies. However, due to regulatory pressure, the project was ultimately forced to terminate.

Ginger Baker, the Vice President of Products at Meta who joined in January this year, is leading this new stablecoin project. Baker has a background in fintech and is also a board member of the Stellar Development Foundation.

This move comes against the backdrop of the U.S. government seeking comprehensive regulation of stablecoins. Recently, several financial institutions have also shown interest in stablecoins. Fidelity Investments is testing a stablecoin, payment giant Visa plans to launch a fiat currency tokenization platform, and Bank of America has also hinted at its intention to enter the stablecoin market.

Meta's move primarily focuses on small payments, especially for content creators and digital freelancers operating across borders. It is reported that the company began engaging with cryptocurrency infrastructure companies in 2025 to explore how to use stablecoins to reduce international payment costs.

Despite the previous failure of the Diem project, Meta CEO Mark Zuckerberg has stated that the company will continue to explore new technologies, even if it means re-entering markets it once exited. This reflects Meta's ongoing commitment to innovation in the digital payments space and confidence in the potential of blockchain technology.