How to Build a Strong Community in the Web3 Ecosystem

The community plays a vital role in Web3 projects. It not only provides members with a sense of identity and belonging but also offers support to the project in critical moments. The Sign project has successfully built a thriving community in a unique way, known as the "Orange Dynasty."

Three Key Elements of Community Building

The community building strategy of Sign includes three core elements:

1. Unique cultural symbols
2. Fair Incentive System
3. Continuous Interactive Operations

Cultural Symbol: Orange Theme and SignGlasses

Sign uses orange as its signature color, a vibrant hue that has become a cultural code for the community. Community members showcase their identity by adding orange backgrounds or SignGlasses sunglasses elements to their social media avatars. This low-barrier way of participation enhances the sense of belonging while promoting the organic growth of the community.

Fair Incentives: Contribution System Based on SBT

Sign innovatively uses the Soulbound Token ( SBT ) system to incentivize community participation. This system evaluates and rewards members' substantial contributions through four main categories, rather than simple data metrics like post count or likes. This ensures that recognition comes from real value creation, rather than manipulable surface behaviors.

Continuous operation: Frequent interaction and community-driven content

The Sign team maintains community vitality through continuous communication and activities. According to statistics, the project has posted over 14,500 posts on social media and held more than 560 hours of online voice interactions. Notably, Sign's official social media presence is not concentrated on a single account, but is operated collectively by multiple community accounts. This strategy allows new users to initially understand the project culture through community-driven content, and then delve deeper into the core mechanisms.

TokenTable: The Core Product of Sign

In addition to a strong community foundation, Sign also has substantial product support. Its core product, TokenTable, generated $15 million in revenue in 2024, which is rare in the Web3 space. TokenTable is positioned as the Goldman Sachs of Web3, providing key services such as token issuance, distribution, and liquidity management for blockchain projects.

TokenTable main features:

• Token Airdrop Management
• Token Unlock Management
• OTC trading matchmaking

As of now, TokenTable has processed over $4 billion in token airdrops and unlocks, servicing several well-known projects including Starknet, ZetaChain, and DOGS.

Sign Protocol: Building Trust Infrastructure

Sign is expanding its focus from TokenTable to a broader authentication system - Sign Protocol. This is a trust system designed to enable convenient and reliable authentication across physical and digital spaces. The core concept is "authentication", which refers to the digital verification and on-chain recording of the authenticity of specific information or claims.

Potential application scenarios of Sign Protocol include:

• Prevent witch attacks in airdrops
• Simplify the RWA (Real World Asset Tokenization) investment process
• Assist in the large-scale distribution of CBDC (Central Bank Digital Currency)

Sign has been practically applied in multiple countries, such as developing a blockchain-based digital ID in Sierra Leone, and collaborating with the UAE government to automate government processes.

Conclusion

Sign demonstrates its unique value in the Web3 ecosystem by building a strong community, developing practical products, and advancing an innovative vision. While it still faces challenges in expanding its ecosystem, Sign's business progress and loyal community lay a solid foundation for its long-term development. If it can successfully develop the Sign Protocol into a broader ecosystem, Sign is expected to provide a new paradigm for the sustainable development of Web3.