The Application and Impact of the Points System in Web3 Projects

Recently, an increasing number of Web3 projects have begun to introduce point systems to enhance user engagement and loyalty. This approach not only effectively motivates users to actively participate in project activities but may also serve as a potential user acquisition strategy prior to token airdrops. For users, participating in the point system provides the opportunity to receive tangible rewards and allows them to gain corresponding incentives based on their contributions.

However, when designing and implementing a points system, the project team needs to carefully balance incentives with economic sustainability. A reasonable points model and strategy are key factors in ensuring the long-term stable development of the system.

Here is an overview of 20 Web3 projects that have launched points or rewards programs:

1. Blast Blast is an emerging Layer 2 network backed by well-known investment institutions. The returns provided by this project mainly come from ETH staking and on-chain US Treasury bonds. Users can earn points by depositing crypto assets and inviting new users.

2. Blur The NFT trading platform Blur has launched its third season airdrop event, which will continue until May 2024. Users can earn points by holding BLUR tokens, participating in platform trading, and engaging in lending activities.

3. Manta Network The modular L2 protocol Manta Network allows users to earn token rewards through cross-chain operations and inviting new users.

4. EigenLayer The Ethereum restaking protocol EigenLayer measures user contributions through restaking points.

5. ether.fi The liquid staking platform ether.fi allows users to mint eETH by staking ETH to earn various rewards.

6. friend.tech The Web3 social platform friend.tech incentivizes user participation through invitations and interactions.

7. Scallop The lending protocol Scallop on the Sui chain has launched a phased airdrop points system to encourage users to participate in platform activities.

8. Grass The decentralized network scraping platform Grass rewards early users through usage, recommendations, and other means.

9. Rainbow Web3 wallet Rainbow has launched a points program to encourage users to transfer from other wallets and use its services.

10. Magic Eden The Solana NFT marketplace Magic Eden has established a rewards center where users can earn rewards through daily logins, profile settings, and trading activities.

11. Sleepless AI The Web3+AI gaming platform Sleepless AI will allocate 1% of the total token supply for the initial airdrop, and users can earn rewards through daily check-ins and other activities.

12. Zeta Markets The DeFi derivatives protocol Zeta Markets on Solana has launched the Z-Score system, which rewards users based on their trading activity.

13. marginfi The Solana ecosystem lending protocol marginfi rewards users through deposits, lending, and referral activities.

14. Tensor The Solana NFT trading platform Tensor has launched its third quarter points program to encourage users to list and recommend.

15. mint.fun The NFT minting aggregator mint.fun is hosting the !fundrop event, allowing specific users to mint exclusive IDs.

16. Philand The visualized on-chain identity platform Philand rewards users through on-chain activities and land development.

17. Orbiter Finance The cross-Rollup bridge Orbiter Finance introduces O-Points to track user contributions, including base points, activity points, and ecosystem points.

18. Shell Protocol The DeFi hub Shell Protocol on Arbitrum incentivizes users to participate in ecosystem development in various ways.

19. Reiki The AI application creation platform Reiki rewards users through daily check-ins and task completions.

20. Dmail The privacy email system Dmail encourages users to send emails, invite others, and subscribe to services to earn rewards.

The incentive systems of these projects are uniquely designed, reflecting the importance of user incentive mechanisms in the Web3 ecosystem. With the development of the industry, it is expected that more innovative points systems will emerge, further promoting user participation and ecological prosperity.