Starbucks announces it will increase the number of store employees and reduce automation equipment.

robot
Abstract generation in progress

Jin10 Data reported on April 30 that Starbucks CEO Brian Niccol said on Tuesday that the company would increase its investment in employees while reducing its investment in equipment, including the previously touted automation systems, breaking a broader industry trend of relying more on technology for store operations. Niccol stated that increasing headcount is crucial for improving customer experience, "For the past few years, we have been reducing labor in stores, and I think we want the equipment to offset the reduction in labor. We have found, based on the results, that this is not an accurate assumption." As a pilot, Starbucks is increasing staff numbers at five stores. By May, 1,500 to 2,000 U.S. stores will add employees, reaching about 3,000 by the end of the year.

View Original
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
  • Reward
  • Comment
  • Share
Comment
0/400
No comments
Trade Crypto Anywhere Anytime
qrCode
Scan to download Gate app
Community
English
  • 简体中文
  • English
  • Tiếng Việt
  • 繁體中文
  • Español
  • Русский
  • Français (Afrique)
  • Português (Portugal)
  • Bahasa Indonesia
  • 日本語
  • بالعربية
  • Українська
  • Português (Brasil)