This weekend's hottest MEME: HOUSE igniting the Solana craze with anti-real estateism.

Written by: Luke, Mars Finance

On April 27, 2025, the market capitalization of Solana's meme coin $HOUSEcoin (hereinafter referred to as HOUSE) soared to a record high of $75 million. Since its launch on March 25 through the Pump.fun platform, the project has gone from obscurity to the spotlight of the crypto community in just one month. The slogan on its official website, "Flipping the Housing Market, One $HOUSE at a $HOUSE Time" is loud, and a quote attributed to Michael Brie - "The housing market will collapse, this coin is your hedge" - It is also endowed with subversive symbolism. Against the backdrop of a 48% surge in global housing prices and the hopelessness of young people buying a home, HOUSE has turned economic anxiety into a decentralized struggle. How did this meme coin ignite a global resonance? Why is its anti-property narrative so deeply entrenched? Let's get into the story of HOUSE.

What is HOUSEcoin?

$HOUSEcoin is a meme coin on the Solana blockchain, issued through the Pump.fun platform, positioned as a high-profile satire of the global real estate market. Its core idea is anti-real estate, expressing young people's anger and mockery towards high housing prices. As stated on the official website, HOUSE aims to "reshape" the real estate market, not only as a mockery of speculative "flipping" but also as a challenge to systemic injustice. The introduction by Bri evokes memories of the 2008 subprime mortgage crisis, suggesting that HOUSE is a hedge against a potential real estate bubble.

From a technical perspective, HOUSE has a simple design: a total supply of 998.8 million tokens, with 60% allocated to the community, 20% for the liquidity pool, and the remainder for development and marketing. Solana's high throughput (processing 65,000 transactions per second) and low fees (an average of $0.00025 per transaction) support the rapid spread of HOUSE. On-chain data shows that HOUSE has more than 18,000 holders, and the Telegram community has surpassed 35,000 members, demonstrating strong community momentum.

The cultural symbol of HOUSE is its core driving force. The pixelated "house" logo surrounded by flames symbolizes the subversion of the traditional real estate system. Community members call themselves "Homeless Hodlers," proudly raising the satirical slogan "1 HOUSE = 1 House," dreaming of replacing the unattainable real estate with digital tokens. A widely circulated meme shows a dilapidated shack priced at $1 million, alongside the HOUSE logo and the text: "Buy $HOUSE, burn down the old system." This combination of humor and anger has made HOUSE a phenomenon in meme culture.

Global Resonance Against Anti-Real Estateism

Amplification of economic pain points

The narrative of HOUSE is rooted in a harsh reality: the global housing market has become out of reach. According to World Bank data from 2025, the housing price-to-income ratio (the ratio of housing prices to annual income) in major cities around the world has reached 12:1, meaning that an average person would need to refrain from eating and drinking for 12 years to buy a house. In places like London, Sydney, and San Francisco, this ratio exceeds 18:1. In the United States, the average house price has risen to $580,000, with the average age of first-time homebuyers pushed back to 39, a historic high. Young people's wages have only increased by 6% since 2018, far behind the 48% rise in housing prices, while student debt and high rents further crush their dreams of homeownership.

HOUSE transforms this economic pain point into narrative fuel. Its claim is a "hedge" against the collapse of the real estate market, echoing the legend of Burry making $700 million by shorting the subprime mortgage market in 2008. Although Burry's quote is unverified, it resonates with the community's sentiment: posts on platform X claim, "Your house will eventually be worthless, hedge with $HOUSE." This narrative turns economic despair into speculative resistance, making HOUSE the digital ballot for young people.

The global spread of meme culture

The anti-real estate movement of HOUSE goes beyond the economic level and has evolved into a cultural movement. The community amplifies the absurdity of the real estate market through memes, short videos, and NFTs. A TikTok video garnered 3 million views, featuring a Gen Z tenant tossing a "mortgage contract" into a fire while holding a HOUSE flag, captioned: "30 years of mortgage is slavery, $HOUSE is freedom." Another meme on Discord juxtaposes a $2 million apartment with a HOUSE token, questioning: "Which one is the real scam?"

These cultural artifacts resonate because they reflect the shared experiences of young people across the globe. In Japan, where high housing prices have forced "parasitic singles" to live with their parents in their 30s, HOUSE's Japanese Telegram group has 5,000 members. In Spain, where youth unemployment is as high as 25%, local artists have created HOUSE-themed street graffiti. The community also translated promotional materials into Spanish, Korean, and Chinese, with 40% non-English speaking users, demonstrating the global appeal of the narrative. The HOUSE meme is not just a joke, it's an outlet for anger.

The execution capability of the anonymous team

The founding team of HOUSE remains anonymous, interacting with users only through the X account @HousecoinOnSol and the Telegram community. On-chain analysis shows that the token contract (address: DitHyRMQiSDhn5cnKMJV2CDDt6sVct96YrECiM49pump) was deployed on March 25, 2025, and the developer wallet is associated with other meme coin projects in the Solana ecosystem, suggesting that this is an experienced team. Despite their anonymity, their execution capability is impressive.

On April 10, the team launched the "Burn the Mortgage" progressive web application (PWA), allowing users to "purchase" and "burn" virtual high-end properties by holding $HOUSE, satirizing the housing price bubble. The application attracted 10,000 users within 48 hours of its launch, pushing the market value from $10 million to $25 million. On April 20, the team announced the issuance of 10,000 HOUSE NFTs, which include uniquely designed virtual "houses" that holders can participate in governance and airdrop rewards. Following this announcement, trading volume surged by 200%, and the market value exceeded $50 million. The team claimed on X: "We don't build houses; we build a revolution." This anarchistic sentiment complements efficient delivery, echoing the chaotic spirit of meme coins.

Community rumors add a touch of mystery to the team. A Telegram administrator "Homeless Holder" revealed that team members are spread across three continents and often code in coffee shops and co-working spaces. Although these stories are unverified, they add a mythological flair of decentralized uprising to HOUSE.

Community culture and global context

Decentralized resistance culture

HOUSE's success relies not only on technology, but also on its unique community culture. Telegram and Discord groups have formed a rallying ground for "homeless holders," who share memes, discuss housing price pain points, and even organize virtual protests. On April 15, the community launched the "Burn the House" airdrop, distributing $150,000 worth of HOUSE tokens to 7,000 wallets. The event's promotional video, which showed footage of a virtual mansion exploding, garnered 500,000 views in 24 hours, and the number of transactions soared to $30 million.

The community has also demonstrated incredible creativity. The "Meme Contest" on Reddit attracted 2,000 participants, with the winner receiving a $5,000 HOUSE reward. One winning piece depicted a young person at a bank counter holding HOUSE tokens, with the caption: "I don’t need your 30-year mortgage, I have $HOUSE." This spontaneous cultural production has allowed HOUSE to transcend being just a token and evolve into a decentralized platform for resistance.

Catalysis in a global context

The rise of HOUSE is inextricably linked to the global economic backdrop. In 2025, many countries around the world will face a housing crisis: Toronto, Canada, will have a 16:1 house-price-to-income ratio, Australia's Sydney youth home purchase rate will fall to a 20-year low, and housing prices in China's first-tier cities such as Shanghai will force young people to give up their dreams of buying a home. The International Monetary Fund (IMF) has warned that the leverage ratio (debt-to-asset ratio) in the global housing market has reached 2008 levels, and the risk of a crash has intensified. HOUSE's narrative hits this sore point, and its slogan of "the housing market will crash" is exaggerated, but it resonates with the public's anxiety.

In addition, the cultural atmosphere of the crypto community has provided fertile ground for HOUSE. Solana's Pump.fun platform has lowered the barrier to entry for meme coin issuance, with the total market capitalization of meme coins issued on the platform exceeding $2 billion in the first quarter of 2025. Decentralized exchanges like Raydium and Jupiter provide high liquidity for HOUSE, with the HOUSE/SOL trading pair accounting for 70% of the total trading volume. This supportive ecosystem has allowed HOUSE to rapidly grow from a niche meme into a global phenomenon.

The Deep Power of Anti-Real Estate Narratives

Symbolic resistance or actual hedging?

HOUSE claims to be a "hedge" against the real estate crash, but its actual function is more symbolic than financial. Unlike credit default swaps, HOUSE does not have a mechanism to profit directly from a downturn in the real estate market; its value relies on community belief and market momentum. However, this limitation is precisely where its charm lies: HOUSE is not a complex financial derivative, but a symbol of protest. Purchasing HOUSE is not for the sake of arbitrage, but to express dissatisfaction with the property system.

This symbolic resistance has driven community action. The "Burn the House" airdrop on April 15 not only stimulated trading but also sparked discussions about housing inequality. The community plans to launch the "HOUSE DAO" in May, allowing token holders to vote on future projects, such as funding housing programs for low-income families or supporting anti-eviction movements. These initiatives indicate that HOUSE aims to evolve from a meme into a social force.

The Risks and Limitations of Narration

The narrative against real estateism, while powerful, carries its risks. Its angry tone may be too extreme, alienating some potential supporters. On platform X, some praise HOUSE's spirit of resistance, while others warn that it is "emotional hype." Although the introduction by Blee is eye-catching, it may mislead investors into overestimating HOUSE's financial value. Historical experience shows that meme coins like Dogecoin often struggle to maintain long-term value due to a lack of practicality.

In addition, the complexity of the housing market undermines the certainty of the "crash" narrative. Despite the $13 trillion in U.S. mortgage debt by 2025, central banks and governments tend to stabilize the market through low interest rates or subsidies. If house prices level off or housing reform eases the crisis, the HOUSE narrative may lose its appeal. Communities need to innovate to keep the narrative alive.

The potential of cultural catalysts

Despite the risks, the narrative of HOUSE has sparked widespread discussion. In April 2025, a housing NGO in the UK mentioned HOUSE in a report, referring to it as "a digital protest by young people against systemic injustice." On platform X, scholars discuss whether HOUSE can drive policy changes, such as rent control or land tax reform. The global characteristics of its community—40% being non-English users—indicate that HOUSE transcends culture and borders, uniting youth around the world.

The true power of HOUSE lies in transforming anger into creation. Memes, NFTs, and PWAs are not just marketing tools; they are the digital legacy of a priced-out generation. Whether the housing market crashes or not, HOUSE has given a voice to millions who feel overlooked. As a post on X stated: "$HOUSE is not about buying a house, but about taking control of your anger."

Conclusion: Meme or Movement?

$HOUSEcoin, with a peak market cap of $75 million, has surpassed a meme coin on the Solana chain, becoming a digital uprising against high housing prices. Its anti-real estate narrative combines economic pain points with meme culture, from "Burn the Mortgage" to the upcoming HOUSE DAO, where the anonymous team's execution and the community's enthusiasm complement each other. However, the narrative's reliance on emotions and high volatility also presents challenges. Will HOUSE fade away in the meme craze, or will it catalyze real-world change?

In 2025, from Tokyo to Toronto, housing prices crushed countless dreams, and HOUSE became a flame symbolizing resistance. "Flipping the Housing Market, One $HOUSE at a Time" is not just a slogan, but a battle cry. Will you join this rebellion, or will you watch it unfold?