2024 Meme Track Analysis: From Viral Spread to Ecological Liquidity Engine

This article explores the current situation and development characteristics of the Meme sector in 2024 through observation and analysis, covering the popularity trends of Meme coins, the rise of platforms, dissemination methods, and market strategies. The main points are as follows:

• The Meme Coin Craze and Spread Model: The Meme coins in 2024 exhibit a cyclical high heat, especially at the beginning of the year and in the second quarter. The spread of Memes is similar to that of infectious diseases, aided by social media and community dissemination, usually accompanied by exponential growth. The development model in 2024 has shown new characteristics.

• The Rise of Meme Platforms: Memecoin Launchpads are an important innovation in this round, with platforms like Pump.fun and SunPump simplifying the creation and trading of Meme coins, attracting a large number of users. Each platform has its own characteristics in terms of user base, revenue, and ecological support.

• Market Liquidity and Strategy: Meme has been regarded as a "fortress" for ecological development by major public chains and project parties. This is one of the biggest changes in this round. Meme coins are seen as pioneers in the development of various blockchain ecosystems, attracting market attention and funds to promote subsequent ecological development. The investment strategy in the Meme track mainly involves grasping leading coins, trading volume, and market sentiment.

• Future Outlook of Meme: With the easing of liquidity, direct participation from officials, and the involvement of investments, the Meme coin market is expected to continue to explode in the second half of 2024, with more professional and transparent Meme play expected to emerge.

New Features of the Current Meme Track

continues to be hot, showing periodicity

Unlike previous phases of the Meme craze, in this cycle, the popularity of Meme coins has reached an unprecedented height, especially during the period from February to April in the first half of the year.

Whether it's PEPE and 20 other popular coins averaging a 6x increase in a week, or tokens like WIF and BOME continuously breaking records for the shortest time to go live on certain trading platforms, all of this is sending a signal to cryptocurrency market investors: the Meme frenzy is back.

The spread of internet memes has many similarities with the spread of infectious diseases. Like viruses, memes rely on "hosts"------that is, users' sharing and dissemination------to spread rapidly. Once a meme enters a popular social network, it can quickly spread by "infecting" a large number of users, especially when it provokes strong emotional reactions or has easily imitable elements. The ordi at the beginning of 2024 and the sol Meme frenzy in the second quarter all reflect this characteristic.

The spread of memes typically exhibits characteristics of exponential growth, where only a few people are initially exposed to the meme, but it quickly spreads to a large audience in a short period of time. Furthermore, the dissemination of memes is also influenced by network nodes—similar to super spreaders in infectious diseases, certain users with a large number of followers can significantly accelerate the spread of the meme, thereby expanding its influence. This mode of transmission reflects the behavior of infectious diseases in many ways, relying on close connections and interactions between people.

The rise of Meme platforms is a major feature of this round.

Memecoin Launchpads are a major feature of the current rise of the Meme sector. Emerging Memecoin launch platforms like Pump.fun and SunPump are examples. During this cycle, Memecoin platforms have attracted a large number of users by simplifying the creation and trading processes of Memecoins and achieving seamless integration with mainstream blockchains. They each have their own characteristics in user targeting, daily issuance quantity, returns, project success rate, ecosystem integration, marketing, and community participation.

With the continuous development of the cryptocurrency industry, the Memecoin sector is full of opportunities and challenges, making innovation particularly important. The key to the success of Memecoin platforms lies in creating products with unique selling points, combining cultural trends and technological innovation.

Target Users

In terms of the user base of the two typical Meme platforms, the early emergence of pump.fun mainly targeted the Western audience, while SunPump, created by Sun Yuchen, is more popular in the Asian region. At the same time, SunPump combines the marketing efforts of Sun Yuchen and his team on social media, performing notably well on TRON.

Platform Revenue & Expenses

SunPump was launched later, but as of the end of August, its revenue was approximately 567K, issuing about 7500 Memcoins daily. Pump.fun, on the other hand, generates around 7000 daily, which is quite similar to SunPump. Both platforms charge a 1% transaction fee.

Ecological Support Situation

Pump.fun is developed by a third party, initially launched on the Solana chain, and integrated into the Base chain around May-June this year, later also integrated into the Blast chain. In comparison, SunPump mainly operates on the TRON blockchain, supported by its payment system ### which has a large number of users paying with USDT ( and the infrastructure of exchanges.

)# Other Meme Platform Situations

In addition to the aforementioned Pump.Fun and SunPump, there are various niche Launchpads, such as Memehub.ai, which is an AI-based launch platform, wonton.fun, which is an exclusive launch platform on the Ton chain, and Satspumpfun, which is a launch platform in the BTC ecosystem.

The main supported public chains and their functionalities vary.

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Typical Launchpad -- Sunpump

The performance of SunPump outperforms most Meme Launchpads.

TRON founder Justin Sun pointed out that although the Meme coin market is still in its infancy, TRON is implementing a long-term strategy focused on building a solid infrastructure and continuously optimizing user experience to meet the diverse needs of different users.

Sun Yuchen mentioned SunPump as a Meme launch platform on the TRON chain, along with the TRON payment network and the DEFI layer, constructing a three-layer system, where SunPump is an important part of it.

• First, the widely recognized stablecoin payment network, TRON has surpassed Ethereum and Solana in daily income, becoming the leading stablecoin payment platform.
• The second is the DeFi layer, which provides stable investment returns.
• The third is SunPump, a platform that combines mature DeFi technology and blockchain performance, focusing on high-risk, high-return investment opportunities.

SunPump has the following advantages:

1. Strong Team: The SunPump team has a deep understanding of the Meme market, allowing them to accurately grasp investor needs and predict potential user groups, ensuring leading product quality.
2. Liquidity Support: The TRON platform has issued over $60 billion in stablecoins, with more than 2 million active users daily, far exceeding Solana. TRON's large user base and high transaction volume provide strong liquidity for the Meme market.
3. Community Support: SunPump has received strong community support, especially from Asia, laying a solid user base for it.

With the continuous launch of SunPump tokens, the number of active addresses on TRON reached 1.9 million in August, while the number of active addresses on Solana was 1.09 million, demonstrating TRON's clear advantage in this field.

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) Meme Ecology and Liquidity

The performance of Meme in this round has been quite eye-catching, and it has captured a large amount of market attention. One of its biggest characteristics is that various parties in the market have combined Liquidity with the Meme ecosystem, using Meme to activate and lead the market's enthusiasm, Liquidity, and the vanguard of the ecosystem. Its main manifestations are as follows in two aspects.

• Memes have been regarded as the "stronghold" for ecological development by major public chains and project parties. This is one of the biggest changes in this round. From the beginning, where the founder of Sol was dressed in a silly dragon costume, to the recent pump.fun, and to NOT's "massage gun track", all have been led by memes. Memes are akin to hook products in the web2 product matrix. They can be the first to hit the market and use memes to accumulate funds, which will later be absorbed by the infrastructure in the ecosystem, such as DeFi, lending, and other products. Attracting funds through memes and then launching utility products is one of the strategic paths for ecological parties and project parties to develop in this round.

• The time difference in dissemination provides liquidity with time. There exists a time difference between the traditional outsider's perspective and web3. A small number of people have entered the cryptocurrency circle, and the first thing they encounter is the high-yield wealth myth of the Meme sector. High volatility means they have the potential to achieve high returns in a short period. Retail investors who can enter the circle may be attracted by this quick wealth opportunity. Additionally, many Meme coins are priced lower compared to Bitcoin, allowing retail investors to purchase a large number of tokens with a relatively small investment amount. For retail investors with a limited budget, this low-threshold investment is more appealing.

Meme as a case study for ecological Liquidity.

As mentioned above, this round of Memes has been regarded as the vanguard of liquidity by major chains, project parties, and ecological parties, with many cases.

• Linea Chain: $Foxy.

$Foxy is a meme initiated by the official foundation of the Linea chain and the parent company of a trading platform. Although there was not much disclosure in the early stages, the driving force behind it is the Linea chain and its related parties. Combining KOL round financing and promotional activities, Foxy achieved about 40 times the return on the first day of being listed on the exchange.

• Base Chain: $Degen, $Enjoy, $High.

The Meme releases on the Base chain are numerous. Among them, the $Degen, which was incredibly popular in February-March 2024, is the most representative. In its early development, Degen was originally a community Meme project, with 100% Meme attributes. As the characteristics of the Degen high hat gentleman became more prominent, the official APP later endowed Degen with utility as a tipping token on the Farcaster social platform, while still retaining its Meme attributes. It can be considered as 80% Meme attributes + 20% utility attributes. Not to mention the subsequent support for Degen from various ecosystems of Farcaster and Base. As for $High, it is the Meme of the Zora public chain.

There are many other cases as well, listed as follows:

• Manta Chain: Announced a $10 million Moon Mission Meme Grants funding in June 2024.
• Avalanche Chain: $COQ, $KIMBO, $TECH, $GEC. The Meme Liquidity strategy on Avalanche Chain is primarily set to be launched in the first half of 2024, supported by the Avalanche Foundation.
• Fantom: The launched Meme season is Sonic Memecoin. Starting from June.
• zkSync: Meme logo Zeekcoin $MEOW.

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Distribution of Main Types of Meme Projects in 2024

) Dealer Coin

BOME/ SLERF/ MEW/ MANEKI ...

All coins from various large pools are classified into the dealer's coins. The features include large pools and rapid price pulls. The capacity for investment positions is not only large but also has high leverage. However, at the same time, the high market value often makes it difficult for people to enter.

Hot Current Affairs Coin

GME/ BODEN/ TREMP/ DJT/ NCAT ...

Hot topics, such as the actions and words of high-profile figures like Musk, Trump, or Roaring Kitty, often have corresponding meme coins that can be found on the blockchain. However, this type of meme coin can also experience price fluctuations due to various news. For example, the DJT Trump coin has been affected by rumors.