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Exclusive Interview with Plume Network Co-founder Teddy Pornprinya: Analyzing Plume's Hong Kong Strategy and Global Vision
The rise of the RWA track marks the transition of blockchain technology from speculation to practicality. Article Author: Lesley, MetaEra As the cryptocurrency market matures and policies around the world become clearer, Real World Assets (RWA) are moving from concept to practice. The rise of the RWA sector, as a bridge connecting traditional finance and the blockchain world, signifies a shift in blockchain technology from speculation to practicality.
In Hong Kong, a city at the forefront of digital asset regulation globally, MetaEra CEO Jessica recently interviewed Teddy Pornprinya, co-founder of Plume Network, engaging in an in-depth dialogue about the construction of Plume Network's RWA ecosystem, technological innovation, and globalization strategy. Before founding Plume, Teddy ventured into traditional finance and the cryptocurrency field. He has worked at investment banks, Coinbase's venture capital division, DeFi protocols, and Binance's BNB Chain, accumulating a wealth of industry experience. The three core pillars of Plume Network Plume is the first full-stack RWA Blockchain and ecosystem designed specifically for RWA finance (RWAfi), dedicated to promoting the on-chain of real-world assets (RWA) and simplifying the deployment process of real-world asset projects. According to founder Teddy Pornprinya, Plume Network's development strategy is built on three core pillars: Technical Infrastructure "In terms of technical infrastructure, we are building different types of products, making it easier to put any asset on the chain," Teddy explained. Plume's technical infrastructure provides standardized digital solutions that allow various real-world assets to smoothly connect to the Blockchain. Market Expansion Department In response to the key issue of "how to reach the right holders after assets are put on the Blockchain", Plume has a dedicated market expansion team. "We have a professional market development team that is mainly responsible for business expansion, marketing, community building, and the design of ecological incentive systems. Our goal is to help projects establish a brand image and a clear narrative system," Teddy stated. Through these measures, Plume is able to accurately direct assets to the appropriate markets and investors, increasing asset liquidity. In addition, on the demand side, Plume helps projects find suitable sources of funding. Plume collaborates with various exchanges, custodians, family offices, funds, and trading communities to introduce funding for various assets on the platform. The deep integration of RWA and DeFi Building a DeFi layer that is deeply integrated with RWA assets is also one of Plume's core pillars. "By combining RWA with the DeFi layer we are building, Plume is able to advance further in terms of liquidity and practicality." Currently, a variety of DeFi products have been deployed on Plume, including perpetual contract DEX, automated market makers (AMM), lending protocols, and more. These products collaborate with different asset issuers to create diversified investment opportunities for users. Since the mainnet went live a month ago, Plume Network has achieved remarkable results. Teddy revealed, "We are ranked first among all major blockchains in terms of the number of RWA holders, with Ethereum in second place." Currently, the total value locked (TVL) of Plume Network has reached approximately 250 million USD, and the ecosystem includes about 200 projects from the testnet phase. These projects are being deployed in phases. Teddy stated, "Our development speed is quite astonishing." Hong Kong Strategy: Building an Important Hub for a Global RWA Platform Talking about Hong Kong, Teddy's tone reveals anticipation. "For us, Hong Kong is a very promising market." In the United States, Plume has accumulated rich experience in cooperating with regulatory agencies. "Our General Counsel Salman Banaei has worked at the SEC (Securities and Exchange Commission) and CFTC (Commodity Futures Trading Commission). In addition, we have also conducted in-depth communications with regulatory agencies such as the SEC's cryptocurrency working group and the Treasury Department," Teddy introduced. "We hope to bring the experience we have accumulated in the past to the Hong Kong market, as it is an excellent region for us to continue building our brand and ecosystem." Recently, Plume announced the "Bridge Program" specifically targeting the Hong Kong market. This program is aimed at issuers of various tokenized assets, providing them with incentives from the Plume ecosystem and other token asset rewards. Plume will also assist these partners in initial market promotion and building brand influence. Global Strategy: Plume's Regional Layout and Global Vision "We believe that traditional RWA projects often focus too much on the United States, while we are a global team with a very global perspective," Teddy pointed out. Plume Network's global strategy reflects its deep understanding of the RWA market.
Plume New York office location "For Plume, establishing a global brand is very important. We started in New York, just opened an office in the Empire State Building, and now we have set up a physical entity and office in Hong Kong. Our goal is to become the global platform for RWA." Looking ahead, Plume plans to expand its core infrastructure established in the United States to the Asia-Pacific region within the next 6-18 months, including the previously applied innovation exemption, the development of yield-bearing stablecoins, and the acquisition of transfer agency licenses. Teddy stated that Hong Kong and the entire Asia-Pacific region are full of enthusiasm for the RWA track. Whether it is asset issuers or capital allocators, the enthusiasm of market participants is very high. Summary: From Concept to Implementation RWA is redefining the boundaries of financial infrastructure. Hong Kong, as a crossroads of Eastern and Western finance, provides an ideal development environment for this emerging field. "We hope to continue building our ecosystem in Hong Kong." Teddy believes that at this critical moment of digital transformation in traditional finance, Hong Kong will once again demonstrate its unique advantages as an international financial center. As blockchain technology gradually shifts from a speculative tool to a practical infrastructure, platforms like Plume Network are becoming bridges connecting traditional finance with the digital world. And Hong Kong is the strongest pivot of this bridge.