Public Firms Double Bitcoin ETF Intake, Buying 245,510 BTC in H1 2025

Public companies acquired 245,510 BTC in H1 2025, more than double the total bought by ETFs during the same period.

Strategic BTC purchases dropped from 72% to 55%, showing broader corporate participation in Bitcoin treasury activity beyond early adopters.

Corporate BTC demand rose to 207% of ETF intake, signaling a structural shift in market absorption and long-term accumulation behavior.

Bitcoin accumulation by listed corporations has reached new heights, with 245,510 BTC acquired in the first half of 2025. This figure not only surpasses ETF purchases for the same period but also reflects a major year-on-year shift in corporate treasury behavior.

Corporate BTC Buying Surpasses ETF Demand

According to Wu Blockchain, public companies purchased over twice as much Bitcoin as ETFs between January and June 2025. Compared to the 118,424 BTC bought by ETFs, corporations absorbed 2.1 BTC for every coin taken in by funds. This marked a 375% increase from the 51,653 BTC companies acquired in H1 2024.

The rapid rise in corporate buying occurred as ETF inflows slowed. ETFs acquired 56% fewer BTC compared to their 2024 launch period, when 267,878 BTC were absorbed. The data suggests that corporate boards are driving more of Bitcoin’s demand than retail and fund inflows.

Strategy’s Share Drops as Corporate Demand Broadens

Out of the total BTC acquired by public firms in H1 2025, 135,600 BTC were purchased under strategic initiatives. This accounted for 55% of all corporate acquisitions, compared to 72% during the same timeframe in 2024. The decline in Strategy’s share indicates that broader participation among corporate entities is increasing.

This expansion reduces dependence on a single player and reflects growing institutional acceptance. Citron Research, which previously shorted Strategy, cited concerns over the firm’s $2.6 billion debt offering. The report suggested potential exposure if Bitcoin prices declined, but market behavior shows persistent confidence in BTC holdings among listed firms.

Rising Corporate Demand Shifts Bitcoin Market Dynamics

Boards have cited inflation protection, international liquidity, and digital brand alignment as key motives behind increased BTC allocations. Additionally, accounting rules allow deferred taxes on unrealized Bitcoin gains, offering treasury advantages over fiat reserves.

Corporate BTC purchases now represent 207% of ETF net inflows, up from just 19% in early 2024. This growth is reshaping demand for newly mined coins and may position public companies as leading forces in Bitcoin price discovery. If current trends hold, corporate treasuries could emerge as dominant long-term holders.

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