What are you shouting about! A detailed explanation of the LOUD mechanism that is being widely discussed online, a new experiment combining attention economy with Ponzi schemes?

Kaito's newly incubated attention economy project, LOUD, is an experiment?

LOUD is an attention economy project incubated by Kaito, and the author believes this may be the purest form of quantified attention economy. How so? In fact, LOUD is a drive for KOL marketing of a "token with no intrinsic value", and in this experiment, only the top contributors who generate the most hype can receive huge rewards. The challenge lies in how these content creators can generate hype for the project while disregarding the fundamentals of the token, as well as their ability to monetize that hype.

( Don't miss out on Loud after missing Noise! What is the new attention economy project incubated by Kaito? )

LOUD leverages KaitoAI's Yapper system to quantify attention contributions. Their "attention value" is assessed based on their speaking frequency, impact (Smart Followers), and content quality. Notably, LOUD's share of ideas on the parent platform Kaito Yapper has exceeded 69%.

Analyzing the LOUD mechanism, content creators can rake in $100,000 a week?

$LOUD itself has no token utility, but the project team will create a liquidity pool in Meteora, with transaction fees as high as 4%. Each week, the system will distribute 72% of the transaction fees to the top 25 Yappers based on their performance. Folius Ventures' Maple analyzed that the daily trading volume is generally 15% to 300% of FDV ( fully diluted market cap ). Assuming a FDV of 25 million USD is maintained for a week with a trading volume of 50%, then 2.5 million USD will be distributed to the top 25, averaging 100,000 USD per person, which is very attractive.

It is worth noting that LOUD's rewards are not directly issued $LOUD tokens, but in the form of $SOL, which avoids the act of selling $LOUD tokens immediately after Yapper receives them, reducing the impact on the token price. In addition, since everyone wants to be in the top 25, the latter creators will work hard to squeeze into the leading group, so as to create the influence of more than 25 content creators.

Why did LOUD separate the token from Yapper?

The $LOUD mechanism separates Yapper from token holders, and Yapper only needs to focus on creating content, not holding $LOUD tokens. It's an "emotionally isolated" incentive mechanism where Yapper doesn't have to care about the rise or fall of the token, just focuses on attracting attention.

If we split the mechanism into accumulated revenue and distributed revenue, the accumulated revenue tests how Yappers "bring goods," how to convert popularity into trading volume, while the distributed revenue part tests who generates the most popularity for LOUD. In other words, the people creating trading volume and those receiving the money may not necessarily be the same group.

In addition to LOUD Yapper, Kaito's stakers can also earn 18% from the transaction fees.

Analysis of the LOUD mechanism: The attention economy's (3,3) game

The launch of $LOUD is expected to attract a large number of users to participate, especially the top 25 Yappers will actively shout orders, driving token prices up and viral. The explosion of fees has further strengthened Yapper's revenue, which in turn incentivizes them to continue to speak up. Although the flywheel effect in the initial stage is strong, the mechanism also faces challenges. For example, when new buying orders are exhausted, currency prices fall, and fees fall, the ecology may gradually fall silent

This mechanism can be seen as a type of (3,3), and there may be three possible outcomes in the game among participants:

Everyone remains silent (,0): No one speaks, attention stagnates, and value cannot be generated. This is the ultimate truth of the majority of communities sinking.

Behavior Locking (,1): Some people participate seriously, while others only aim for arbitrage and "picking wool" ( for short-term profits ). Although arbitrageurs may gain short-term profits, the increased trust cost and distorted system signals ultimately lead to bad money driving out good money. This is the common fate of countless "Issuing Coins → Airdrop → Going to Zero."

Incentive Coordination (,3): Everyone spontaneously participates, creates, and disseminates, and attention begins to form a network effect. More content leads to stronger dissemination, which in turn enhances Mindshare, allowing each participant to gain feedback and value. This is the true win-win situation. The goal of $LOUD is to drive from (,1) to (,3), transforming from point attention to a mature collaborative Mindshare market.

With a valuation of only 150,000 USD, the estimated revenue from a single order exceeds 4,000 USD.

The author believes that the essence of InfoFi is that it looks like to C, but it is actually to B. Content creation is for consumers, but the core is to generate traffic in ( or yap form ) to the project side, because they are the ones who really pay the creator. Many KOLs are scolding Kaito, Loud, but they are the best. Because scolding the project party will also have points, it is the objection that attracts people's attention, the so-called black and red is also red.

$LOUD tokenomics, total supply of 1 billion tokens:

45% presale.

45% Initial Liquidity.

10% community and market makers.

It is expected to raise 400 $SOL, which means that 45% of the share is approximately equal to 68000 dollars. This means selling 45% of the share at a valuation of 150,000 dollars.

Compared to $VIRTUAL, the market capitalization of the parent coin is 2.2 billion USD, with $VIRGEN reaching a high of 28 million, which is about 1% of the parent coin. The market capitalization of $KAITO is 2.1 B, and a market capitalization of 20 million for $LOUD should not be difficult. If $LOUD has a market cap of 20 million, then investing 0.2 $SOL, which is about 34 USD, would turn into 4533 USD, equivalent to a 133 times increase.

Pre-sale on Saturday night! Is the InfoFi track just starting to gain momentum?

The pre-sale is divided into two phases:

Guaranteed quota: Quota of 0.2 $SOL, participation conditions are the first one thousand on Loud, can be checked on the official website, the first phase of the presale lasts for 2 hours.

First come, first served: Quota of 0.2 $SOL. The participation requirements are having more than 10 Smart Followers on Yapper and binding a Solana wallet. The official estimate is that there will be 120,000 eligible addresses.

Pre-sale time: May 31, Saturday, UTC+8 22:00, at HoloLaunch of HoloworldAI.

(Cookie.fun's first collaboration with MakerDAO incubated DeFi protocol Spark, analyzing why "talking big" offers better value.

Although the snapshot has now ended, the InfoFi battlefield has welcomed three competitors: Kaito, Cookie, and BubbleMap. To suppress the momentum of Cookie's first project, Spark, Kaito has introduced Loud. As the competition intensifies, there may still be more wealth creation opportunities in the InfoFi arena. If you want to develop a Kaito account, you can refer to previous strategies.

) be Yapper from scratch! The three major KOLs do not hide the secret skills of Yap points, and self-media whites can also get started (

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