The Spanish coffee chain will follow Strategy by investing $1.1 billion in Bitcoin.

Vanadi, Spain's leading coffee chain, is planning to invest over 1.1 billion USD in Bitcoin as part of its new reserve strategy. This is a growing trend in corporate boardrooms worldwide.

The company does not intend to use Bitcoin (BTC) to enhance income, but the main goal is to fully transition into a Bitcoin-prioritized entity. After recording a loss in 2024, Chairman Salvador Martí is betting on the potential of Web3.

Vanadi Coffee will invest in Bitcoin

Strategy is a pioneering company in building a large Bitcoin reserve, and this trend has become a focal point in recent months. Many diverse businesses, from Chinese logistics companies to French football teams, are participating in the BTC market, and Vanadi is a notable new contender.

According to reports from local media, Vanadi Coffee SA, a Spanish company, is expected to invest 1.1 billion USD in Bitcoin.

Although some large companies have used Bitcoin reserves to enhance their investment portfolios, Vanadi's goal is different. Chairman Salvador Martí is planning to completely reorient the company from coffee to Bitcoin, similar to Strategy's approach. The company's next board meeting will take place on June 29, and Martí has made it clear that he intends to turn Vanadi into a BTC-focused company.

"I propose that the council allow the implementation of a strategy to accumulate Bitcoin with a maximum of 1 billion euros ( equivalent to 1.1 billion USD ) and the freedom to negotiate one or more convertible financial lines to fund the execution of this strategy," Martí is reported to have stated.

Martí's plan closely follows the model of Strategy in many clear ways. Like Michael Saylor, Martí intends to carry out a new large stock issuance of Vanadi to fund Bitcoin purchases.

He made his first transaction, buying 5 BTC for around 500,000 USD two weeks ago. This big commitment caused Vanadi's shares to soar, although most of these gains were later wiped out.

The volatility of this stock performance highlights the potential risks of Vanadi shifting towards Bitcoin. Although BTC may currently be less volatile than usual, it can still be very unpredictable.

Binding a company's fate to Bitcoin also means facing many new risks.

However, Bitcoin may be Vanadi's best hope. The company reported a loss of 3.7 million USD in 2024, about 600,000 USD higher than their annual revenue.

Gamestop went through a similar situation earlier this year, but their Bitcoin investment has yielded significant profits. Since investing in March, Gamestop has ramped up to become one of the large holders. Perhaps Bitcoin will also bring similar success to Vanadi.

Mr. Teacher