RWAfi Eco New Star: Plume Network Focuses on Encryption User Needs

Real World Assets (RWA) are gradually becoming the focus of market attention as an important link between traditional finance and encryption. However, the current RWA market still faces many challenges: inefficiency, high costs, and insufficient smoothness in the connection between the traditional financial system and the on-chain ecosystem, with bottlenecks in further development urgently needing to be addressed.

To address this issue, a fully integrated and modular chain focused on RWAfi has emerged. As the first truly native public chain serving encryption-native users, this project is committed to providing more efficient, transparent, and convenient solutions by creating a dynamic, liquid, and composable market for RWA, redefining finance to make it as versatile as native encryption assets.

Rapid Growth of Financing and Asset Scale

After nearly a year of rapid development, the project has been recognized by the community, institutions, emerging banks, and encryption native protocols (such as lending protocols, perpetual contract DEXs, AMMs, etc.) as the best solution for RWAfi. Currently, over 180 projects have been built on the platform, with a cumulative deployed asset exceeding $1 billion, and several hundred million assets are about to be on-chain. During a two-month testing activity, the project also achieved significant results: the number of active wallets surpassed 3.75 million, and on-chain trading volume exceeded 270 million transactions, fully demonstrating the vitality of the ecosystem and the enthusiasm of user participation.

In November, the project held a pre-sale event with an initial target of $5 million, which was quickly filled within 70 seconds, exceeding expectations. In response to the huge demand from the community, the project team immediately raised the cap to $30 million, ultimately exceeding the target rapidly within 90 minutes, with oversubscription reaching 6 times the original plan.

The growth potential of the project has also been recognized by several well-known VCs, having accumulated a total of $30 million in funding. In May of this year, the project team announced the completion of a $10 million seed round financing, led by a well-known investment institution, with participation from several famous venture capital firms. This round of financing has laid a solid foundation for the project's innovation and expansion in the RWAfi field.

On December 18, the project party announced the completion of a $20 million Series A financing (with a total financing amount of $30 million). The investors in this round of financing include several well-known investment institutions and financial technology companies.

A blockchain ecosystem designed specifically for RWA, leveraging DeFi principles

Although there are already many Layer 1 projects in the industry, and new projects constantly entering the field make the competition increasingly fierce. However, due to the customized needs for permission management, compliance, and liquidity in the series of operations for real-world assets on the blockchain, the project realizes the need to create a blockchain specifically designed for RWA, and aims to achieve its goals by embedding more customizations and functionalities at the network level.

Unlike traditional RWA models, this project aims to create a more efficient and accessible ecosystem for encryption users and traditional financial institutions by leveraging DeFi principles, making it the first and only protocol focused on RWAfi. RWAfi is a new model in the blockchain finance sector, meaning that tokenized RWAs can be composed and flexible like native encryption assets. Based on the idea of adopting encryption natively, this project prioritizes composability, liquidity, permissionlessness, and interoperability from the perspective of building what encryption users truly need, and designs products and business around RWAfi.

The modular infrastructure of this project is designed to support the tokenization and management of real-world assets, with the core components of its architecture being the tokenization engine, smart wallet, and on-chain data highway. Through the collaborative work of these components, a smooth and secure environment is provided for managing multiple asset classes, ensuring compliance, and facilitating data integration.

In terms of core functionality, the project focuses on accelerating the on-chain of real-world assets, liquidity, and regulatory compliance, providing a comprehensive framework that includes liquidity management, built-in anti-money laundering (AML) compliance, and data access features.

The project party utilizes a network with compliant partners to achieve compliance verification of tokenized assets, ensuring that transactions meet relevant regulatory requirements. By adopting a method that directly integrates compliance into the platform, it simplifies regulatory compliance processes and user registration processes. With the integrated compliance features, users can confidently participate in RWAfi trading, accessing a broader range of opportunities while adhering to necessary legal standards.

In terms of key asset liquidity and market efficiency, the project promotes liquidity development by collaborating with trusted liquidity providers and deploying yield enhancement mechanisms. Its trading features enhance the liquidity options for RWA tokens through staking, yield farming, and integration with DeFi protocols, supporting market activities. This allows users to participate in asset trading by reducing slippage and improving asset stability, while taking advantage of liquidity and yield opportunities in the RWA market.

Focus on Real Returns, Key Services for Encryption Native Users

As a special area where blockchain technology intersects with traditional assets, the enormous potential of RWA stems from the traditional finance industry. Perhaps based on this, most RWA projects are currently led by individuals with a traditional finance (TradFi) background, who are trying to bring traditional financial products onto the blockchain. However, mainstream users on the blockchain tend to be more encryption-native rather than traditional finance users, making it difficult for most products to find a market fit.

The project believes that in order to truly drive the growth of RWA, it is essential to first focus on the needs of on-chain users. Its RWAfi concept not only involves bringing RWAs on-chain but also aims to create products tailored to what users are already doing, combining the traditional and encryption-native worlds in a way that is easy for them to understand and accept. This is because on-chain users are typically the most vibrant and innovative when exploring RWAfi application scenarios and have a strong demand for real yields, liquidity, and composability. Essentially, the project meets these needs in a way similar to DeFi, aligning products with the market. What users are exposed to on the surface are decentralized financial products, but behind them are real-world assets that can deliver actual returns.

As an open and permissionless chain, this project provides an easy-to-use, compliant, and efficient asset on-chain tool that allows anyone to freely build and promote development without restrictions. Among the hundreds of protocols that have been attracted so far, these assets cover a variety of categories. Currently, its asset categories can be broadly divided into three types: collectibles, alternative assets, and financial instruments. Collectibles include wine, artworks, watches, sneakers, and Pokémon cards; alternative assets mainly comprise private credit, real estate, or green energy projects; while financial instruments are primarily stocks or corporate bonds.

However, for the vast majority of encryption users, the category of the asset itself is not important; its use and potential returns are the key points. Therefore, based on the premise of benefiting existing on-chain users, this project also focuses on the three most important use cases for encryption users. The first category is yield farming, which centers on earning returns through methods such as depositing funds and performing circular operations, while achieving efficiency and convenience in operations. The second category is trading, which includes buying and selling, lending, and traditional spot trading, among other activities. The third category is speculation, which mainly involves derivatives and other similar high-risk investment operations. This project focuses on assets and application scenarios related to these protocols, making them more aligned with the practical needs of encryption users.

The project focuses on generating real returns through income-generating assets and introducing real users into the existing market to expand the use cases of encryption ecosystems and RWAs. For example, by collaborating with RWA projects in the renewable solar energy sector, users are provided with the opportunity to earn returns from solar assets valued at $100 million. The partners have tokenized the "leveraging of commercial solar construction loans and later operational assets," which will serve public school district development projects. The project party stated, "These projects have 100% contracted revenue, and the costs are predictable." According to the statement, both teams believe that the school district's commitment to these development projects reduces the overall risk of the tokenized projects, with expected returns between 9% and 18%.

In addition to emphasizing on-chain user needs, the project also serves traditional financial institutions and addresses major challenges in compliance and liquidity in promoting institutional adoption. This dual-service strategy makes it hopeful to achieve innovation and breakthroughs in the RWAfi field, meeting the different core needs of encryption-native users and traditional financial institutions.

Looking to the future, this project, which is about to officially launch its mainnet, will technically enhance the scalability and security of its infrastructure based on the existing foundation, and further integrate to improve data privacy; in terms of ecological development and RWA expansion, there will undoubtedly be an increase in more asset classes, including tokenized luxury goods, stocks, and new forms of commodities; in addition, by expanding cooperation with financial institutions, it will make it easier for institutional investors to access tokenized RWA. This strategic positioning not only facilitates the connection between the encryption world and traditional finance but also makes it an important bridge for promoting RWAfi development.