Exploring a New World of Beauty in the Metaverse: The Launch Journey of GORJS DAO

Recently, L'Oréal's NYX cosmetics brand quietly launched a DAO project called GORJS, issuing 1,000 digital membership passes aimed at becoming a platform focused on incubating 3D artists. This move marks the beauty giant's official entry into the Web3 space, exploring the future of beauty in the virtual world.

The birth of GORJS DAO has only been a few days, but it has already sparked many interesting discussions and events. From the influx of speculators to the aspirations of community members, from a successful start to the setbacks encountered, these all form a vivid picture of a business brand and community exploring the unknown together.

As a decentralized autonomous organization, GORJS DAO aims to become an incubator for digital art. It plans to explore the concept of "beauty makeup" in the digital virtual world by funding 3D artists in specific fields. Selected artists will not only receive financial support but also benefit from brand resources.

NYX chose to launch such a DAO due to its insights into the digital future. In the virtual world, the definitions and expressions of beauty may differ significantly from those in the real world. Through GORJS DAO, NYX hopes to become a pioneer in this unknown domain. This is not only a continuation of its previous explorations in gaming but also a way to deepen its digital world strategy in a more Web3 manner.

However, the launch process of GORJS DAO was not smooth sailing. Although the membership passes sold out quickly, the influx of speculators brought challenges to the community. The price fluctuations after the issuance of the passes sparked some controversy, with some holders even calling for the use of DAO funds for market intervention. In response to these issues, the project team actively responded, adjusted some rules, and worked hard to maintain communication with community members.

As a DAO initiated by a commercial company, GORJS faces the challenge of balancing the ideals of decentralization with corporate influence. Although control has been handed over to the community, GORJS will still rely on the L'Oreal team to advance various matters for quite some time. In the future, as the community matures, true decentralization may gradually be achieved.

The exploration of GORJS DAO has just begun. How to activate true supporters and form a highly interactive and mutually trusting community remains an important topic for the team. Only when the hype fades can true consensus be formed. When beauty begins to be created within the community in the digital world, the true value of GORJS will be revealed.

This project is not just an NFT collectible sale, but the launch of a DAO. It represents a new model of symbiosis between commercial companies and community organizations. If successful, GORJS will become a paradigm for brands exploring the Web3 world, opening up new possibilities for the future of digital beauty.