WOO COO Willy Discusses Competitive Strategies and Industry Trends

Recently, during Token2049 in Singapore, WOO's Chief Operating Officer Willy was interviewed. In the face of fierce competition in the crypto market, WOO has chosen to achieve differentiation through innovation. Its newly launched social trading product introduces unique features such as reverse copy trading, aimed at providing users with more flexible risk management and profit distribution solutions. Additionally, WOO has demonstrated its determination to promote healthy market development by adjusting its token economic model and improving liquidity solutions.

Willy emphasized that simplifying DeFi operations by integrating AI technology can enhance user experience, making it easier to adopt. He believes that the fusion of AI and cryptocurrency should not remain a mere conceptual hype, but rather become one of the driving forces for industry progress. However, he also pointed out that the balance between centralization and decentralization faced when combining AI with the crypto world will be a significant challenge in the future.

WOO currently has two main products, WOO X and WOOFi, which are centralized and decentralized exchanges respectively. The total daily trading volume of both is approximately $700 million to $1 billion. WOO X focuses on social trading, targeting professional traders. WOOFi specializes in cross-chain swaps and supports 11 EVM chains, with support for Solana coming soon. The market share of WOOFi's decentralized contract trading has reached around 3%.

When discussing social trading products, Willy mentioned that they seek differentiation by analyzing user pain points. They found that lead traders face immense pressure to maintain good performance 24/7. To address this, WOO introduced a reverse copy trading feature, which alleviates the pressure on lead traders while providing more options for followers. Additionally, WOO offers risk control and a fair profit-sharing mechanism.

Regarding the token economic model, WOO has recently locked about 20% of the WOO tokens in the treasury, aiming to reduce the inflation rate and demonstrate long-term development plans. Willy stated that they hope to become a project with a solid foundation, stable income, and a healthy token economic model.

In terms of liquidity, WOO collaborates with several major market makers and has been optimized technically. Willy believes that the social trading feature will further promote liquidity growth.

Looking to the future, Willy is optimistic about the three sectors of DeFi, AI, and Social. He believes that AI can simplify crypto operations and lower the entry barrier, but he also points out that there may be controversies between AI and decentralization. In terms of social aspects, Willy envisions the emergence of new social forms based on AI agents in the future.

WOO's future plan is to deepen social trading features, improve DeFi trading experience, enhance cross-chain capabilities, and apply AI technology to trading products. Willy stated that market trends are difficult to predict, but technological innovation and the enhancement of user experience will be the key factors driving market growth.