Meme Coin: The New Driving Force of Web3 Social

Meme coin is迎来它的高光时刻. Looking back over the past four years, what we have witnessed in the crypto world are the implementations of similar ideas in different new media, such as social tokens, NFTs, and Meme coins. The common characteristic of these innovations is the financialization of shared ideas, assets, or information. Participating in these markets is essentially engaging in a "metaverse" that is continuously created, disseminated, and evolved.

The current state of Meme币 is quite controversial, and its culture seems to lean towards a gambling-like mechanism. However, mimicking online behavior is a widely popular form of entertainment on the internet. A closer observation reveals that this could evolve into a deeper form of interaction between creators and users, involving participation investment, ownership, and monetization.

User-generated content can be seen as a form of currency native to the internet. This content, including memes, is primarily published and disseminated on social media platforms. With the emergence of cryptocurrencies, this trend has taken a step forward. User-generated assets have started to be published and circulated on digital native exchanges, becoming a new form of dissemination in the new era. Memes are actually another way to attract attention, a new avenue for distribution and propagation on Web3 platforms.

Meme Coin: A New Member of the Creator Toolkit

Despite still being in its infancy, a toolkit for Web3 creators is gradually taking shape. For example, mechanisms like points and airdrops reward users for their use of the protocol. There is still significant room for improvement in airdrop design, such as optimizing whitelist and release mechanisms, all of which have the potential to foster more refined reward systems. Existing communities, on-chain referral rewards, and "token social proof" can further drive its growth.

Meme coin can also be used to connect different communities or capture specific moments. Recently, a certain community launched a Meme coin on a platform in a completely permissionless manner. This coin was airdropped specifically to those users who had real interactions with the platform and the community, allowing them to attract broader attention with the traffic of the platform's network.

With on-chain addresses and wallets, this Meme coin can specifically reward those participation behaviors that go deeper than simple operations. Holders represent a unique set of wallet addresses, demonstrating a degree of loyalty and engagement with the platform and community. While Meme coins may essentially be fleeting, they are indeed effective tools for gaining attention and marketing.

In the future, we may see more and more creators and brands rewarding and attracting users through on-chain mechanisms. For example, popular newsletter authors might offer referral rewards to some readers, while influencers may airdrop their Meme币 based on engagement across social channels.

Social consensus and narrative building play a key role in this regard. We have seen that almost all forms of content aggregation occur on the internet. Currently, the crypto community still largely relies on traditional social media platforms to construct narratives. However, some on-chain publishing protocols and applications have emerged, providing possibilities for integrating Meme coins into product experiences.

For example, users can comment on posts on certain platforms, and the wallet addresses they bind will receive specific tokens, which holders can use to access certain collectibles or join specific groups. We also see this social behavior appearing in other emerging markets, such as trading channels in wallet and instant messaging applications. The publishing platform can use this data to provide users with a seamless experience for specific protocols or applications.